'Tis the season for Bridal Christmas! Is your store prepared? Here are a few things that you'll need to make this spring your other favorite time of the year:
Remember Santa's Search Checklist? The holiday season may be long gone, but these marketing tips are still valid. Promote your wedding designs in a blog, or on Facebook and Twitter, and you'll not only earn referrals for every sale made from your links, but you may gain exposure to a wider network of people interested in wedding products. Share the link love with some of your favorite wedding bloggers and they just might return the favor!
Try something new this wedding season. If you've already designed wedding invitations, try creating products for other wedding events. In addition to invites for the big day, brides will be searching for engagement party invitations, save the dates, rehearsal dinner invitations, thank you cards, and other wedding stationery to send to their family and friends. In addition to cards and invites, you may also want to consider designing wedding labels, wedding postage, and wedding stickers. We recently added six new shapes to our sticker offerings, so be sure create some new designs. Our new heart-shaped stickers might be a good place to start!
Since weddings are highly-personalized events, some Sellers may be contacted by brides with custom requests. If this is the case, here's what you need to do to ensure that you'll earn full royalties on your design. If you customize one of your own designs (public or private), make sure that you post the customized design for sale before you send it to your customer. Of course, if you don't want the product to appear in your store, you can always set the product visibility to "direct-only". This way, the product will only be visible to customers who are given a link to the page, but you'll still earn the full royalty. To make sharing your designs easier, you can always use the Link to This tool, just be sure that your product is public (not customized) or "direct-only", if you want to earn the royalty.
We've mentioned this before, but here's a reminder: A little color goes a long way. Wedding color trends change every year, so do your research and offer some designs by color. Black and white wedding invitations and purple wedding invitations are two popular options, but we've also noticed a trend toward fall wedding invitations with more "natural" shades of orange, brown, and green. Offer a variety of colors in your store, and you might attract a larger range of customers.
So, that's it! We hope that this wedding custom of something old, something new, something borrowed and something blue will bring success in the coming months as wedding season continues!