It's Wedding Season!
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Seller Newsletter

It's Wedding Season!

It's Wedding Season!

'Tis the season for Bridal Christmas! Is your store prepared? Here are a few things that you'll need to make this spring your other favorite time of the year:

Something Old

Remember Santa's Search Checklist? The holiday season may be long gone, but these marketing tips are still valid. Promote your wedding designs in a blog, or on Facebook and Twitter, and you'll not only earn referrals for every sale made from your links, but you may gain exposure to a wider network of people interested in wedding products. Share the link love with some of your favorite wedding bloggers and they just might return the favor!

Something New

Try something new this wedding season. If you've already designed wedding invitations, try creating products for other wedding events. In addition to invites for the big day, brides will be searching for engagement party invitations, save the dates, rehearsal dinner invitations, thank you cards, and other wedding stationery to send to their family and friends. In addition to cards and invites, you may also want to consider designing wedding labels, wedding postage, and wedding stickers. We recently added six new shapes to our sticker offerings, so be sure create some new designs. Our new heart-shaped stickers might be a good place to start!

Something Borrowed

Since weddings are highly-personalized events, some Sellers may be contacted by brides with custom requests. If this is the case, here's what you need to do to ensure that you'll earn full royalties on your design. If you customize one of your own designs (public or private), make sure that you post the customized design for sale before you send it to your customer. Of course, if you don't want the product to appear in your store, you can always set the product visibility to "direct-only". This way, the product will only be visible to customers who are given a link to the page, but you'll still earn the full royalty. To make sharing your designs easier, you can always use the Link to This tool, just be sure that your product is public (not customized) or "direct-only", if you want to earn the royalty.

Something Blue

We've mentioned this before, but here's a reminder: A little color goes a long way. Wedding color trends change every year, so do your research and offer some designs by color. Black and white wedding invitations and purple wedding invitations are two popular options, but we've also noticed a trend toward fall wedding invitations with more "natural" shades of orange, brown, and green. Offer a variety of colors in your store, and you might attract a larger range of customers.

So, that's it! We hope that this wedding custom of something old, something new, something borrowed and something blue will bring success in the coming months as wedding season continues!

Get Inspired!

Based on recent user trends, here are a few design ideas for the coming week:

Seller Challenge

Easter is just a month away. This week, start making and promoting your best bunny designs. Easter cards and Easter invitations will be popular, so be sure to break out the pastel colors soon!

What's New

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Past Seller Newsletters

Top Myths - Part One
Top Myths - Part Deux!
Hot Product - Labels
Promote Your Store
Learning From Politicians
3 Tips for Zazzler's Block
Trick or Treat!
Daylight Savings Tips
Fall Weather Wonders
New Search Features
Gobble Up!
Advanced Tools and Tricks
Year-End Goals
Too Sexy for Our Shirts
New Search Tips
‘Tis the Season for Giving
Happy New Year
Work S.M.A.R.T. in 2011
Referrals: Part One
Referrals: Part Two
Groundhog Day
The 5 P's of Profit
Get Your Green On!
Get Political!
Spring Cleaning
Consolidated Accounts

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