As you may have noticed, Spanish language is now available as an option on the Zazzle.com domain. This means that 35.5 million Spanish-speakers in America can now choose to experience Zazzle in Spanish. As Zazzle continues to add more domains and languages, we thought it might be nice to give our Sellers some tips on how to design for international customers. This week, we spoke to some of our domain managers to gather a few good ideas for the coming months. Check them out below:
"Operación Salida as it's called in Spain runs from June to August. It's when most people take one of those months as a vacation and head out to the coast and bask in the warm sun; something I'll be doing soon enough… With that in mind, it would be nice to have some new content for summer products, especially t-shirts."
"Your best bet in Germany is also to focus on summer break and vacation. I recommend making funny t-shirts."
"It's the same for France. Vacation is around the corner and everybody is going to leave for the beach or somewhere else. Sellers can create products with such slogans as:
- Vacances bien méritées après travail très acharné !
- Les vacances c'est top tendance !
- Bientôt la plage !
- Sous le soleil exactement !
- Manger, dormir, farniente !
"Summer in Japan is very hot, so we prefer designs with a "cool down" feel! Ice cream, popsicles, fans, and even traditional Japanese wind chimes (called fuurin) are a few ideas of images that work with any product. You might also want to consider making postcards. In summer, we have a tradition of sending summer postcards called shochu mimai (from around July 7th to August 8th) and zansho mimai (from around August 9th to August 23rd). A majority of these summer cards feature seasonal images as well."
"Midsommar: It's all about singing, dancing, eating, drinking, flowers, summer…Celebration!"
Leontien (The Netherlands)
"In the Netherlands, both Mother's Day (May 8th) and Father's Day (June 19th) are quite popular. I know that it's pretty far away from now, but on December 5th, we also celebrate Sinterklaas (St. Nicholas), which is actually bigger than Christmas. Popular products for these holidays are clothing, mugs, and iPhone cases."
"Brazilians celebrate Valentine's Day on June 12th. Dia dos Namorados (literally, Day of the Enamored) is a day when couples exchange gifts to celebrate their love. I would suggest that you add some Portuguese phrases like "Eu te amo!" to your Valentine's Day gifts and use the tag 'dia dos namorados'."
Thanks International Team! Whether you design for vacations or specific holidays, there seem to be plenty of ways to win around the around, so don't miss out on the chance to expand your customer base in the months ahead.