Now that you've consolidated all of your store accounts into a single member account, here are a few more things that you can do to improve your Zazzle Seller experience:
Beef Up Your Profile
Now that you have a member account, you also have a member profile! Although it's not mandatory to fill out, you'll need to at least enable your member profile if you wish to post comments on products or in the forums. Once your profile is enabled, we recommend that you take advantage of the space to build your personal brand by adding profile pictures, interests, social networking links, links to your stores, and even feeds of your favorite products or latest sales. If you wish to keep your member profile hidden from a particular store, you can opt to use a store profile instead. To control your profile settings go to your store tab, or click here to learn more.
Track Your Referrals
Although you've probably realized that you can now use a single associate ID to refer products in any of your stores, you may not have noticed our new tracking feature. If you use our updated store link builder, you can automatically generate a tracking code that will track where any referral link is clicked from. You may also add the tc= parameter to product page links or any other links that you write manually. For a refresher on referrals, check out What You Should Know About Referrals: Part One and Part Two. While you're at it, don't forget to also read our Tutorial of the Week (below) for more informative tips on referring products.
Tidy Up Your Stores
Now that all of your stores and images are in the same place, take some time to get organized. Go through the list of your stores, and click 'manage' to update your settings and your store content. One feature that you may want to enable is the product page contact link. Popular with highly customizable products like invitations, this link is often used by shoppers with custom design requests. To enable your contact link, click on 'manage' next to your desired store, then choose 'edit content' and select 'send message link'. Now, whenever a shopper contacts you, the email that you receive will have a link to the product in question, so that you can easily edit the design. Just be sure to post the customized product for sale before sending the design back to your customer.
While you're updating your store homepage content, you may also want to change your store display options. If you tend to create multiple products using the same image, we recommend that you set your default product sort order to 'popular' instead of 'newest'. This way, customers will be able to see a bit more variety when visiting your store page. If you have lots of seasonal categories, you may also want to consider using the new "hide" feature in your category settings. To control your category visibility, go to the products tab, choose the desired store and category, then click 'edit' and select 'hide'. Just don't forget to unhide your products when you are ready to display them again!
Finally, to make store management quick and easy, you can now move between stores by using the drop-down tab on the top-right of the store management page. If you have lots of stores, you may want to consider pinning a few of your favorites to the top of your drop-down menu for even faster access. To do this, simply go to your store tab and click on the pin icon next to the stores of your choice. Now, when you are managing one store, you can easily switch to another without lots of scrolling.
Managing multiple stores has never been easier, so be sure to try all of the features listed above. With this week's launch of custom speakers, you might also want to add a few new designs to your stores as well. Happy Zazzling!